Who: Austin Beerworks

Why: A Vlogging raccoon!

How: Lots of rewriting prompts. Couldn’t get a hat on him. Couldn’t explain how he could be holding a beer in his other hand. But “Brewskiiiis!” always hit.

Worked?: Got a lot of hits. The staff started calling themselves the Scrap Pack. And a patron’s kid calls him “Yum Yum.”