Kiolbassa Sausages

Helms Workshop • TV / Social Media

Kiolbassa Sausages is a third-generation, San Antonio based brand that was expanding rapidly up north thanks to a new deal with Cosco. However, research showed that Minnesota folk were not familiar with what to do with this funny looking hot dog. Are they cooked? What do I put on them. When exactly do I eat them? So we got real Kiolbassa employees to answer their burning questions with a campaign called “Sausagegrams.”